UTM Tracker

Preserve campaign source and attribution data from the first click through lead, opportunity, sale, and revenue analysis.

Why the source matters

A tracker keeps the campaign source from the first click. The lead, the opportunity, the sale, and the revenue read keep that source attached.

Keep the campaign source, its parameters, and the generated URL on one tracker.

Show the campaign source on the lead before the opportunity is opened.

Read the tracker list to see which sources are in use and which URL each one generated.

Hand the lead onward with the source still attached, through the opportunity, the sale, and the revenue read.

Keep the source on the sale so revenue can be read back to the campaign that started the click.

Each tracker starts at the click and keeps that source on the lead it creates.

Confirm the campaign source, the parameters on the URL, and who may create a tracker.

Limits

The tracker holds the source, the parameters, and the URL. The lead record and the sale stay outside it.

Handoffs

A new lead goes on with the source still attached, through the opportunity and the sale.